Who Moved the IT Project Manager’s Cheese?

On a rainy Thursday night in October, 1978, Mum is out playing bingo. My eight-year-old self, my sisters, and my pops are watching BBC1. Only three T.V. channels in those days. You had to get up off the sofa and push a button to change the channels — that’s after an argument to decide who would do it.
Thursday nights were usually Tomorrow’s World followed by Top of the Pops. Tomorrow’s World led to a lot of wow moments, while Top of the Pops normally resulted in Dad calling the music acts we loved a bunch of weirdos. We did both agree on one thing: Pan’s People were very artistic.
It was on that night in October that my father said something while watching a Tomorrow’s World episode about industrial robots. Those words have stayed with me. It was the first time I realized that one’s economic well-being depended on being wary of the impact of technology.
Dad said, in so many words, “Don’t do a job a machine could do. Get a job in computers.”
Flash forward to 1988. By now, I’ve learned several computer languages. For work experience during a college course, they send me to the Citizens Advice Bureau. I turn up on that first day and walk through the office with the manager. He points at the P.C. It is mainly used for word processing. He wants to know whether DataEase can be used to store information on complaint forms, rather than using microfiche.
Within one day, I’ve knocked out a prototype. I’ve also developed a few queries to calculate stats that have to be sent to the local council. What used to take a whole working day now takes 10 minutes. The member of staff whose job it was to do these things manually was not impressed.
That was the first time I sensed anxiety and discomfort toward technology from a human being. In my naivety, I kind of expected everyone in the office to go “Wow, that’s amazing!” But they didn’t.
I was too young to understand these “Who moved my cheese?” moments. Why should I care? After all, it was the modern age. I could make a good living from causing “Who moved my cheese?” moments by making business processes more efficient.
Flashback to 40 years prior. Lean Manufacturing pioneer Taiichi Ohno is experiencing “Who moved my cheese?” moments on the shop floor. Something else is happening at the same time as the emergence of information technology.

Making Sanitation a Priority in Your Restaurant

Sanitation is the most important part of the operation of a restaurant. Without it, you risk infecting your customers and destroying their experience at your restaurant. But it can be difficult to know where the disease may arise and how best to prevent it.

Thankfully, there are a few common sources of infection and relatively easy ways to fight them with proper cleaning, hand washing, and prevention of cross-contamination.

Major Sources of Disease and Unsanitary Conditions

There are unfortunately a lot of different sources of infection in restaurants. Any successful restaurant owner must invest in a system of sanitation that depends on getting the best products, like those provided by Richmond Advantage. The source of the disease that customers (and restaurant owners) worry about the most, however, is food-borne illnesses.

Food-borne illnesses often stem from food that has not been properly prepared. When fruits and vegetables have not been thoroughly washed or shellfish has not been thoroughly cooked before being served, there is a risk of norovirus. When foods like chicken, turkey, pork, or even vegetables are not thoroughly cooked, cleaned, or have been left out of a freeze too long, there is a risk of salmonella forming.

However, cooking and cleaning food properly will not eliminate all risks for restaurants. If employees do not wash their hands thoroughly, E. Coli could contaminate food, leading to the infection of customers.

Another consideration is general cleanliness. Overflowing trash, lots of food debris, and an unclean working space will attract vermin. While not necessarily a health, no customer wants to see vermin in your restaurant, and they could potentially be carrying disease.

Cockroaches can spread salmonella, staphylococcus infections, E. Coli, and even typhoid fever. Rodents can carry salmonellosis, Lassa fever, tularemia, and many other diseases. Keeping every space of your restaurant clean is key to prevent disease.

Disposable Products

One simple way to promote cleanliness is to use single-use products. An outbreak of food-borne illness is much less likely to occur if there is less cross-contamination, and single-use products help prevent cross-contamination.

Some key single-use products to use in your restaurant include placements, napkins, and cups. Certain bacteria, like staphylococcus, can even survive high temperatures and washing, so you can’t be certain that it will be eliminated from cloth napkins.

Cleaning Supplies

However, not everything can be single-use in a restaurant, and multi-use items, like cloth napkins and silverware, may fit the feeling of your restaurant better. Whether you are using multi-use products or single-use products, it’s important to invest in the right cleaning supplies.

A clean restaurant starts with clean hands. Antibacterial hand soap, hot water, and paper towels are the first line of defense against foodborne illnesses. Make sure that these products are always fully stocked, and employees are using them thoroughly.

The next line of defense protects against both food-borne illnesses and vermin. You will want to stock up on chemical cleaners for every space in your restaurant, from the grill to the floor to toilet bowls to drains. These areas can be breeding grounds for bacteria and attract vermin.

Another important way to prevent vermin from being attracted to your restaurant is by using can liners. High density can liners are probably your best bet to prevent any leaks or spills from the trash that could attract rodents, roaches, and other creatures.

The Spread of COVID-19 in Restaurants

In the past year, another consideration for restaurant owners has developed: COVID-19. While solid information on how to prevent the spread of COVID-19, especially in an environment like a restaurant, was confusing at first, there is now a clear protocol for keeping customers and employees safe.

The best ways to prevent infection in restaurants include many of the regular ways that infection is prevented in restaurants, just to a higher degree. Cleaning shared items, washing hands thoroughly, and disinfecting surfaces are still a key part of preventing disease.

Some added considerations include ventilation and distance. You may need to limit the number of patrons to your restaurant to ensure that there is proper distance between everyone. You may also need to open windows or change your restaurant layout to better promote the flow of air and prevent infected air from recirculating.

An additional consideration is masks. From the customers to the chefs in the kitchen to the serving staff, masks are one of the simplest ways to prevent the spread of COVID-19 in your restaurant.

COVID-19 Precautions and PPE

Although PPE and cleaning supplies were scarce at the beginning of the pandemic, it is now fairly simple to get the proper supplies. One of the best investments that a restaurant can make at this time is plenty of hand sanitizer and a hand sanitizer dispenser. Placing this dispenser in a central location will remind customers and employees to sanitize their hands whenever they walk past.

You may also want to invest in more disinfectant, as you may be cleaning the restaurant more thoroughly and more often. Make sure to look for a germicidal disinfectant and use it liberally in high traffic areas, like bathrooms, bars, and waiting areas. Disinfectant is most useful on hard, nonporous surfaces.

Disposable face masks are another great idea. You’ll want to regularly have these on hand in case a customer or employee forgets their mask. Look for disposable masks that are at least 3-ply for better protection.

Restaurant sanitation is essential for any restaurant to succeed. It should be a number one priority, even before the quality of food or customer service. The simple fact is, if customers get sick at your restaurant, they will not return and are likely to tell others to not return. A clean, hygienic restaurant gives the impression that the staff and owner care about the well-being of customers. An unhygienic restaurant gives the impression that there is little to no regard for the customer or their health. By investing in proper cleaning protocols and systems, you are elevating the status of your restaurant immensely.

How Social Media Allies and Upsides Your SEO Efforts?

SMM and Search Engine Optimization are usually given a separate space in the digital marketing arena.

And, quite reasonably, they are the two most decisive factors in the online marketing sphere.

But what we fail to understand is why many businesses do not acknowledge social media marketing as one of SEO’s most influential allies.

Do we intend to say that social media directly encourages your Search engine rankings?

The simple answer could be NO!

You must recognize that social metrics like Facebook likes and Twitter followers indicate social profile authority but have no hand in directly circumscribing the search engine rankings.

Surely, our straightforward answer is confusing. However, we completely believe that SEO and smo are powerful collaborators whose association must be leveraged for digital marketing success.

Let’s dig deeper and express how SMM can merit and warrant your SEO strategy.

The Relationship Between Social Metrics & SEO

Let’s assume that there might have been experiments conducted in the past that determine the use of social-media metrics such as social mentions and engagement level for search engine rankings.

But due to the unpredictable and unstable nature of smo and the weak signals generated, professionals might have dropped the attempts.

This was well elaborated by Matt Cutts back in 2014 in a Webmasters video. He was the Head of Google’s Webspam Team back then, and he revealed that social media provided incomplete signals.

Also, search engine algorithms can’t ascertain the reliability and authority of the smo posts and the profile.

Nevertheless, is there an Indirect way that social media influences search engine rankings?

And, this was embellished in the Cutt’s video itself.

He said that Google treats all social media websites like any other website on the Internet, which means that the same rules apply to Facebook, Twitter and so on as it applies to other websites.

Benefits of Social Media for Business

A Linkable Opportunity

As most social media consists of links to other websites, site owners and content creators can use it to promote their content.

You can employ a particular mixture of organic and paid promotions strategy to maximize your audience base.

Here’s how this happens-

As you use social media, there might have been countless times that some articles impacted you.

The impression an article made is evident in the things you share and communicate on social media. You might often use the information from the article in your other works, giving the source article a reference.

Understand that people cannot relate to something unless they know about it. Social media gives the perfect opportunity to content creators to prompt the audience and share link-worthy content.

You might well concede that SMM has given attention to many websites and individuals who were not known before. Creating Brand Mentions

Now, suppose someone or something (brand, product, service, individual, business, etc.) that has not yet been identified by Google suddenly notices many remarks online. In that case, it will influence Google to categorize them as an “entity”.

These are some unique circumstances that can boost your search engine rankings. This is bound to the context you are being mentioned or how people are talking about you online.

Understand that you are not adjudicated for how high you rank for a thing but what you entail as an entity.

So your website might not be getting a mention for a specific thing right now, but seeing the number of people who put trust in you, they can well start recognizing your business for that particular piece.

This is called the power of positive mentions.

Nevertheless, you need to make sure that positive mentions are not just on social media but on all public forums.

You can spring your brand marketing with your true audience base and inspire positive reinforcement and communication on social media.

Social Media For Searches

You cannot miss the fact that people use social media to search for a particular product or brand, and your audience base is just not limited to Google or Bing.

As you operate Twitter, you will realize that the social media channel with its trends, hashtags, insights and other tools give you a perfect opportunity to collude with the potential customers, making your content visible to the users.

You will find similar responses to Pinterest and Instagram.

Also, if anyone wants to know more about your company, he/she will likely ascertain your presence on Facebook, Instagram, Twitter channels- do a quick search and decide upon if he/she wants to deal with your business or not.

In 2016 Mark Zuckerberg had mentioned that “Now people are doing more than 2 billion searches a day between looking up people, businesses, and other things they care about.”- source Techcrunch.

Facebook had earlier retreated on a semantic graph search engine and launched a true keyword search, which landed in more search queries for media channel.

Twitter, since its onset, has been the leading destination for the population to flock for searches, especially in the event of big global news. Full post search appeared to have worked for Facebook and have expedited query volume.

Changing The Idea Of SEO

We have reached the phase where SEO is not just centered till Google optimization. We need to realize that search engine optimization is extending and converging on smo.

Also, if Google has been unclear about its stand, Bing, on the other hand, has been quite positive in including social metrics in its search engine algorithms.

You may well agree that the audience that reaches the company website, lurking through digital media channels, has already interacted with the company in a very pragmatic sense.

Also, digital media gives users the capability to engage more powerfully and compellingly. Hence, it will be only effective to broaden your social, media capacities and elicit brand awareness and growth.